Visually Defining Your Brand



Etched Space is a team of professionals dedicated to creating high quality content to curate your story and visually define your brand. We provide a range of services from photography, film, graphic design to social media management.

Mitch, Georgina and Austen

Let us tell your story

With a background in luxury hospitality and marketing, combined with a passion for travel and unique experiences, we are geared to telling your story and understanding what sets your brand apart from the rest. It’s about creating content that people want to see. The best content is useful, inspires and breathes authenticity. Content marketing pulls people towards your brand, rather than your brand being pushed onto them. It’s about engagement and interacting on a human level. We love what we do and we always aim to work and align our brand with companies we believe in.


We are privileged to work with great brands

Etched Space understood exactly what I was trying to achieve and delivered fresh ideas that went beyond this, adding style and something unique to my branding and website.
— Craig Cameron-Mackintosh (Billy Monk)
We sent out your lovely video to our global database last week (around 6000 recipients) and my inbox promptly crashed under a deluge of rapturous emails. A common thread was ‘it made me cry’.

Of course I was honour-bound to reply to everyone but it was a joy rereading them all before answering. Bookings were made, compliments flowed and the video was forwarded to all and sundry.

Thank you so much once again for this beautiful piece of work – you make our task of telling our story all the easier.
— Nicky Fitzgerald (Angama Mara)
Austen Johnston and the team that make up Etched Space have a unique offering which has enabled me to build my business marketing platform to a superior level. Their bespoke services are next to none, not to mention they are a bunch of really cool individuals that are super to be around.
— Jeremy Hunt (Cape Town Chef)
We love working with Etched Space. The entire team have had years of experience in hotels and lodges and they understand the challenges that we face when having a crew on site. They plan and arrange each shoot on property to the finest detail and is at all times professional and punctual. They form an integral part of our in-house team and respect the way we do things at Ellerman House.

When it comes to their creativity, we absolutely love their ideas and appreciate the time and effort they put into every aspect of their offering. They are an energetic team with a lot of passion for what they do. Their work is on time, creative and forward thinking. I would recommend Etched Space to any high end luxury hospitality company.
— Lindsy Terry (Ellerman House)
A very late message to say a huge thank you for the video that you put together for Travelweek, it was a huge hit! All the agents on my track loved it, it made a great impact and set the right tone for the stay at Azura in Mozambique.
— Krista North (Azura Retreats)